How to view the acceleration of online consumption?Are there any new consumer trends in the epidemic?

How to view the acceleration of online consumption?Are there any new consumer trends in the epidemic?
As one of the “troikas” driving the growth of the national economy, consumption has been the main “booster” for economic growth for six consecutive years.However, due to the impact of the New Coronary Pneumonia epidemic, consumption was hindered.Data released recently by the National Bureau of Statistics show that in the first two months of this year, the total retail sales of social consumer goods (hereinafter referred to as social zero overall) declined by 20 each year.5%.  However, the epidemic has also accelerated the online consumption. How do you view this trend?Can the trend continue after the epidemic is over?What are the new consumption trends during the epidemic?Sauna, Yewang interviewed Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, Fu Yifu, a senior official of Suning Financial Research Institute, and Zhang Wei, chief macro measurer of Kunlun Health Asset Management.  Sauna Night Net: How to view the accelerating trend of online consumption during the epidemic?Can the trend continue after the epidemic is over?What are the new consumption trends during the epidemic?  Zhao Ping: The epidemic has further strengthened consumers’ online consumption habits. At the same time, online channels during the epidemic have also become an important channel for many businesses to avoid risks and increase operating income.  In general, from the demand side, the epidemic has strengthened consumers’ online shopping habits, thus laying a demand foundation for the innovative development of online consumption after the epidemic.  From the perspective of the supply side, the epidemic situation has further promoted a new model of supply-side retail. The emergence of new formats will help the online supply side to better meet the needs of consumption upgrades.A pattern of double upgrades in supply and demand will be further formed to promote each other, thereby forming a virtuous circle for the future growth of online consumption.  In addition, there were several new consumption trends during the epidemic.First of all, the epidemic has strengthened people’s health awareness, so even after the epidemic, people’s demand for public health products will exceed the above, thus creating new consumption growth points.  Basically, people’s hygienic requirements for catering, takeaway and other related foods will be further improved, which will force the food production industry and the catering takeout industry to further develop.  In addition, the epidemic has caused department stores and shopping malls to be queer, but supermarkets, vegetable shops, and warehousing member stores have long queues, and the growth rate of online fresh sales is much higher than that of other commodities.The demand for necessities is rigid.This also requires fresh e-commerce and offline physical stores to accelerate innovation and development, and continue to provide higher quality products.  For enterprises, to seize market opportunities, in addition to accelerating the development of online and offline integration, providing better high-quality goods is a very important innovation direction.Through supply chain management, the source of upstream procurement is tapped to ensure the supply of high-quality goods. In this way, even after the epidemic, this growth can continue.  Fu Yifu: This outbreak is a possibility to accelerate the digital transformation of traditional industries.During the epidemic, people’s outing activities decreased, and small and medium-sized catering enterprises were hit. If they want to survive, they must save themselves in addition to supporting preferential policies.Whether it is forced to touch the Internet, or cooperate with a more mature e-commerce platform to expand online business, the fundamental logic is to force itself to digitally transform.  So, can this trend continue after the epidemic is over?After this time, the enterprise’s awareness of digital transformation has become stronger.After all, transformation requires a lot of capital investment, and the awareness of active transformation before was weak.But now they can. If they don’t restructure, companies may not.Therefore, the epidemic has accelerated the digital transformation trend of enterprises, and this trend is about to continue.  In addition, new types of consumption, such as online education and online medical treatment, are expected to become a long-term sustainable consumption field in the future, because they truly capture the “pain points” of the majority of users.They are not only a convenient way to meet people’s needs during the isolation period, but also an important way to break through the education and uneven distribution of medical resources in the future.  In fact, after the full commercial implementation of 5G in 2020, various current consumption scenarios are expected to usher in disruptive transformation, and new types of consumption such as online education and medical treatment will become more efficient and convenient, and penetrate more widely.  Finally, the consumption of service categories represented by education and medical treatment has gradually replaced commodity consumption, which was originally an important direction for the upgrading of Chinese consumption. The ensuing experience has repeatedly proved this point.  Zhang Wei: During the epidemic, online retailing clearly dominated, meeting the needs of epidemic prevention and control.In my opinion, even if the authority announces the release of the epidemic at some point in the future, people will not immediately relax their vigilance out of the need for prevention. After all, the incubation period of the new crown epidemic is too long.By then, online consumption will maintain a high profile within the launch.  The epidemic has indeed changed the consumption habits of residents. It is completely “offline to online.” It is beyond the change of consumption goals. People’s consumption of basic daily necessities and medical protective products has improved. Personal hygiene has also been significantly improved.  Sauna, Ye Wang, Pan Yichun, editor Wang Yu, Sun Yong proofreading Chen Diyan